As part of a sequel to "Pooka!", a bunch of friends who knew each other from high school create their own holiday and a viral challenge revolving around the toy Pooka, the history of its creation, and the urban legend revolving around the homicide of its creator who was fired from the toy company that she worked at. When Pooka Challenge goes viral on the internet, until events turns into a living nightmare as a murderous versions of Pooka start to come to life.