Freak is a television teen drama format created and produced by production company FMX. The series, which was described as an "edgy, teenage coming-of-age story", featured a cast of fresh, young actors and invited the audience to be part of the creative process by choosing the music, becoming a member of the cast and helping to shape the storyline. The first series was sponsored by Red Bull and Procter & Gamble and was launched on July 20, 2009. The format was created by Josie Ward.