The Firm is Malaysia's first corporate reality television programme produced by Popiah Pictures and ntv7. Hosted by Peter Pek and Chan Boon Yong, the show is directed by award-winning director Ng Ping Ho of Kopitiam fame. In The Firm, a group of professionals compete in an elimination-style competition to find the next corporate high-flyer. Season 2 saw an increase from ten candidates to 14, and the number of episode from 10 to 13. It premièred prime time on ntv7 and Astro channel 107 on August 2, 2008. Contestants vie for the chance to get a contract to work for the Chief Executive Officer of The Firm and RM100,000.