The Firm

The Firm is Malaysia's first corporate reality television programme produced by Popiah Pictures and ntv7. Hosted by Peter Pek and Chan Boon Yong, the show is directed by award-winning director Ng Ping Ho of Kopitiam fame. In season one of The Firm, a group of 10 professionals compete in an elimination-style competition to find the next corporate high-flyer. The winner gets attractive prizes as well as a one-year contract with Tune Money, Asia's first "no-frills" online financial service founded by Dato' Tony Fernandes. In addition to Pek and Chan, the other judge on the show is Tengku Zafrul Aziz, making it the only television show in Malaysia to have three millionaire judges. The show attempts to separate the weak from the strong, the under-achievers from the over-achievers and the followers from the leaders. Each week, candidates compete in a series of tasks dealing with different disciplines in business that is imperative to the success of a corporate high-flier. Amongst others, these include branding, promotions, positioning and catering to target markets. The catch phrase used in the show is "You're terminated". The show premièred prime time on ntv7 on June 24, 2007. Season one of the series was presented by Intel Core 2 Duo, and the official radio station was Fly FM.